af Al Ries
3t 1m Oplæst af Al Ries

Forlagets beskrivelse

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.


Antal bedømmelser: 5
Niels Philbert

Godt fokus i bogen, som bygger videre på al Ries utrættelige (og dog måske på nogen måder ensidige) kæphest med fokus. Har du læst andre bøger af Ries, vil der fleste punkter være velkendte.

Yderligere information

Oplæst af
Al Ries

Økonomi, finansiering, handel og ledelse
Salg og marketing
Ledelse og ledelsesteknikker