The 22 Immutable Laws of Marketing

af Al Ries, Jack Trout
Lydbog
1t 26m Oplæst af Al Ries, Jack Trout

Forlagets beskrivelse

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Brugeranmeldelser

Antal bedømmelser: 12
Jesper Joensen

Ok

Niels Philbert

Ikke så meget udenomssnak og solide pointer om fokus, positionering og beslutninger.

Søren Willer

Old, but still informative

Christopher Schmitz

Gode pointer.

Yderligere information

Bogtype
Lydbog
Forlag
HarperCollins
ISBN
9780060859992
Oplæst af
Al Ries, Jack Trout

Genrer
Økonomi, finansiering, handel og ledelse
Salg og marketing