Insanely Simple

af Ken Segall
7t 5m Oplæst af Ken Segall

Forlagets beskrivelse

Penguin presents the unabridged, downloadable, audiobook edition of Insanely Simple, written and read by Ken Segal. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple'. -Steve Jobs The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.


Antal bedømmelser: 24
Bo Pyskow

Hvor svært kan det være

Lars Lund


Inoqut Kristensen

Simpel bog ok simplicitet

Rasmus Hedelund Jensen

God inspiration til arbejdslivet

Frederik Riskær Pedersen

Super god og interessant. Meget givende hvis man sidder med produkt udvikling og marketing.

Bøger af samme forfatter (1)

Yderligere information

Penguin Books Ltd
Oplæst af
Ken Segall

Økonomi, finansiering, handel og ledelse
Organisationsteori og adfærd