Business for Punks

af James Watt
Lydbog
4t 59m Oplæst af James Watt

Forlagets beskrivelse

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt. Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

Brugeranmeldelser

Antal bedømmelser: 6
Bryan Rønnex

nice, compact, useful and interesting - happy i read it :)

lars lund

En god gennemgang af hvad der har virket for brewdog

Yderligere information

Bogtype
Lydbog
Forlag
Penguin Books Ltd
ISBN
9780241975732
Oplæst af
James Watt

Genrer
Iværksættere
Økonomi, finansiering, handel og ledelse
Forretningsstrategi
Forretningsinnovation
Salg og marketing
Business kommunikation og præsentation
Forretning og administration
Anarkisme
Øl