Influence

af Robert B Cialdini
Lydbog
10t 6m Oplæst af George Newbern

Forlagets beskrivelse

Influence , the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Brugeranmeldelser

Antal bedømmelser: 6
Ulla Vuust

Rigtig godt fortalt, og nogen tankevækkende premisser

Klaus Lenholdt

Noget langtrukken med MANGE eksempler på der samme koncept.

Yderligere information

Bogtype
Lydbog
Forlag
HarperCollins
ISBN
9780062660398
Oplæst af
George Newbern

Genrer
Livsstil, sport og fritid
Selvhjælp og personlig udvikling
Rådgivning om karrierer og at opnå succes
Økonomi, finansiering, handel og ledelse
Adfærdsøkonomi