Will the Bill Belichick Bible take North Carolina to the playoffs?

Bill Belichick, the most decorated NFL coach ever, is a North Carolina Tar Heel. Why and how did this marriage come together? David Ubben asks Brendan Marks, The Athletic's North Carolina guru, what went on behind the scenes. Bruce Feldman later joins the podcast to dicsuss UNC's ceiling, Belichick's checklist, Stephen Belichick, and if Bill can turn this program into a playoff contender.

Rundown: - Fanbase temperature (1:30) - UNC internal alignment on hiring (3:15) - How the deal came together (5:30) - Did Deion Sanders influence this deal? (8:30) - UNC's NIL problem (11:00) - Michael Jordan's involvement? (13:30) - What are the long-term goals? (15:00) - The Belichick Bible (17:30) - Control, control, control (19:30) - Bruce Feldman joins + is this the biggest hire of all-time? (23:00) - Will UNC regret this? (25:30) - What does Belichick bring to the table? (28:30) - Talent evaluation issues? (32:30) - How Stephen Belichick fits into this (35:00) - Belichick's day-one checklist (37:30) - To late to go portal-ing? (40:30) - UNC's 2025 schedule & a year-one flip? (42:45) - Can you win at UNC? (44:45) - O/U playoff appearances (46:45)

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Hosts: David Ubben (@davidubben), Brendan Marks (@BrendanRMarks), Bruce Feldman (@BruceFeldmanCFB) Audio editor: John Ross Executive producer: Cam Molina (@commentatorcam) Supervising producer: Michael Martinez (@MikeMartinezDC) Learn more about your ad choices. Visit megaphone.fm/adchoices