Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Howard Schultz's Vision

Sprog
Engelsk
Format
Kategori

Økonomi & Business

Howard Schultz's Vision masterfully explores the remarkable transformation of Starbucks from a local Seattle coffee retailer into a global powerhouse, highlighting how visionary leadership and a commitment to both profitability and social responsibility can reshape an entire industry.

At its core, the book examines three fundamental pillars of Starbucks' success: the innovative adaptation of Italian coffee culture for American consumers, an unwavering focus on employee welfare, and the creation of a premium brand that revolutionized retail coffee. Through detailed case studies and extensive interviews, the narrative traces Schultz's journey from his first encounter with Starbucks in 1981 through the company's explosive growth and eventual challenges.

The book reveals fascinating insights into how Schultz identified and capitalized on Americans' desire for a third place between work and home, while simultaneously elevating coffee consumption from a mundane routine to a premium experience. Particularly compelling is the examination of Starbucks' controversial decision to provide comprehensive health benefits to part-time workers, demonstrating how corporate values can align with business success.

The book progresses logically through the development of Starbucks' business model, its expansion phase, and the ongoing challenge of maintaining corporate culture during rapid growth. By analyzing both triumphs and setbacks, including the 2008 company crisis, it offers practical lessons in leadership, brand building, and organizational management. This approach makes it an invaluable resource for business leaders and entrepreneurs seeking to understand how personal vision can translate into sustainable business success while maintaining social responsibility.

© 2025 Publifye (E-bog): 9788233950743

Oversættere: AI

Release date

E-bog: 17. januar 2025

Tags

    Andre kan også lide...

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis